ET Insights
qualitative research consultancy

ET Insights, LLC. is a full service qualitative research consultancy. Our research will provide you with understanding and insight and, through the voice of the consumer, help guide you and your brands to the next level. Our research techniques go beyond the basics, the ordinary, the typical “pick the one you like best”. We are tenacious in solving for why.

Our goal is to glimpse inside consumers’ day to day lives, their hearts, and their heads. This leads to better understanding of  what they want and need and how to motivate them and build or strengthen the relationship between brand and consumer. We specialize in consumer goods qualitative studies covering a wide range of topic areas including:

  • Assessing values and equity of your brands, as well as brand blind spots
  • Concept development or refinement for consumer communications
  • Optimizing new products from concept idea to formulation through launch
  • Understanding what your packaging conveys (or what it needs to convey) on shelf
  • Gauging comprehension, breakthrough potential and latent impressions of advertising ideas
  • Introducing new brands, brand extensions or re-launching troubled brands

We are inherently curious and go beyond providing you with information, we deliver insight and apply it to the business situation. At the end of our research process you will gain a richer understanding of your consumers and your brand and valuable strategic and actionable recommendations and solutions for the business situation at hand.

Feel free to browse around this site to gain a understanding of our research philosophies and approach. For more information or for a research proposal, please contact us at or call us at 908.879.5522. We look forward to the opportunity to become a trusted qualitative partner.

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